White-label licensing
License the complete Centricall source code once. Brand it, deploy it on your own infrastructure, and resell it to your clients under your own name — with no monthly platform fees, no revenue share, no per-client fees, and no vendor who can change the terms on you later.
The stack you’re licensing
The market shift
The wave arrived faster than most agencies planned for. The question is no longer whether your clients want voice AI, it is who they buy it from.
Option one
You tell the client it is not something you do. Six months later a competitor is billing them monthly for it, and the rest of your retainer starts to look moveable too.
Option two
You take a thin slice of someone else's margin, your brand disappears the moment a client searches the product name, and the vendor can reprice you at any renewal.
Option three
Twelve to eighteen months of engineering and six figures of payroll before you invoice a single client, on a stack that shifts underneath you every quarter.
There is a fourth option, and it is the one nobody advertises: buy the engineering outright.
The basics
A white-label AI voice agent license is a one-time purchase of a complete voice AI platform's source code, granting you the right to rebrand it, deploy it on your own infrastructure, and sell it to your own clients as your own product. It is not a reseller account and not an affiliate arrangement. Nothing is metered back to us, nothing is revenue-shared, and there is no renewal date on which the terms can change. Once the handover is done, the platform is an asset on your balance sheet rather than a subscription on your card.
In short
The license
Not a demo build and not a stripped-back starter kit. This is the production platform that is answering live calls today — the same codebase, the same integrations, the same admin console. Everything you need to sell a white-label AI receptionist, a branded answering service or an outbound calling product under your own name.
Frontend, backend, agent orchestration and admin. The same codebase handling live call traffic today, not a starter kit or a stripped-back demo build.
Sub-accounts, per-client agents, roles and permissions, and isolated call data, so a single deployment serves your entire book.
Number provisioning and porting, inbound answering and outbound dialling, with warm transfer and escalation to a human when a call needs one.
The speech-to-text, reasoning and text-to-speech pipeline, tuned for interruption handling and natural turn-taking rather than walkie-talkie pauses.
Live availability checks and confirmed bookings written straight into Google Calendar, Outlook and Calendly.
HubSpot and Salesforce sync, webhooks, and a documented API, so your team can wire the agent into whatever a client already runs.
Recordings, transcripts, summaries and sentiment, in a dashboard your clients log into under your name.
Agents that answer and hold a real conversation in your clients' languages, which opens markets a single-language product cannot reach.
Architecture guide, environment setup and a live walkthrough with the engineers who built it, so the first deployment is not a guessing game.
What it replaces
Assembling the same platform in-house is a twelve to eighteen month build carrying a voice engineering team on payroll before you send your first invoice — on a stack that keeps moving while you build it. Licensing collapses that into a handover measured in days.
What your clients get to use
Under your brand
Dashboard, login screen, notification emails, call transcripts, the voice on the phone. White label only counts if it holds at every one of them — and because you hold the source code, there is nothing phoning home that could give the game away later.
Your URL, your certificate, no shared subdomain
The platform runs on a domain you own, on infrastructure you control. Nothing routes through us, and there is no vendor subdomain sitting in the address bar for a client to look up.
Your logo, colours, typography and product name
Every screen a client logs into carries your identity, down to the labels and the empty states. You hold the source, so anything the theme does not already cover, you can change outright.
Every message looks like it came from you
Call summaries, booking confirmations, missed-call alerts and system mail all send from your address, on your templates, through your sending domain.
A branded sign-in and roles that match how you sell
Your own login screen and onboarding flow, with per-client roles and permissions so an account manager, a business owner and a front-desk user each see the platform they should.
Your name on the record, not ours
Recordings, transcripts, summaries and sentiment are stored inside your deployment and presented in your dashboard. Nothing a client reads points anywhere but back to you.
Greetings, personas and escalation rules you set
Voice, tone, opening line, qualification questions and hand-off rules are configured per client, so what a caller hears is your product decision rather than a vendor default.
Built to run a book
Run dozens of branded client accounts — separate numbers, separate agents, separate call data — from a single deployment you control. Adding a client is a configuration job, not a new installation.
Each client account carries its own name, greeting, phone numbers and agent configuration, inside the same deployment you already run.
Scope your own team by account, and give each client a login that reaches their data and nothing else. One console for you, a narrow window for them.
Call records, recordings and analytics are isolated per account, so a client can never see another client's traffic and your reporting stays clean.
Scripts, business hours, routing rules, booking calendars and integrations are set per client, so a dental practice and a law firm behave nothing alike on the same platform.
Reuse prompt templates, voices and integration configs across accounts, so onboarding client fifteen takes a fraction of the time client one did.
A documented REST API and webhooks, so you can wire the platform into a product you already sell or into a client's existing systems rather than sending them elsewhere.
Launch path
You receive the full source code, the architecture guide, and a live deployment walkthrough with the engineers who built it. Setup assistance is available if you would rather we drive.
Your domain, your logo, your product name, your pricing. Centricall appears nowhere — not in the dashboard, not in the emails, not in the call logs your clients read.
Onboard your first client on your own infrastructure. You set the price, you send the invoice, you keep the whole thing. We never see the transaction.
Who licenses it
Five kinds of business do well with this, and they have one thing in common: an existing book of clients who already take their advice.
Turns project-based, feast-or-famine revenue into recurring revenue, sold to clients who already trust you and already pay you monthly.
A natural line item on a managed-services contract. You already sell systems that run without anyone watching them; this is one more.
You already own the numbers, the PBX relationships and the billing. Voice AI is the highest-margin thing you can put on top of them.
AI is coming for this margin whether or not you participate. Owning the platform is how you stay the vendor instead of becoming the incumbent.
Add a high-margin voice module to a product your installed base already runs, without hiring a voice team to build it.
Compare
Four ways to put voice AI in front of your clients. They differ on one thing that matters more than any feature list: whether your margin grows or shrinks as you add clients.
| White-label license | Reseller / partner program | Subscription white-label platform | Build it yourself | |
|---|---|---|---|---|
| Who owns the product | You do, outright | The vendor | The vendor | You do |
| Source code | Handed over in full | Never | Never | Yours, once written |
| Ongoing platform cost | None — infrastructure and usage only | Monthly or per-seat, forever | Monthly subscription, forever | Your engineering payroll |
| Revenue share | 0% | Common, and often rising | Sometimes, plus per-minute margin | None |
| Margin as you add clients | Expands — nothing scales with you | Compresses | Flat at best | Expands, eventually |
| Client accounts | Unlimited, no per-client fee | Tiered or metered | Usually tiered | Whatever you build |
| Depth of branding | Total — you hold the code | Logo and colours, at most | Dashboard skin and domain | Total |
| Time to first client | Days | Days | Days | 12–18 months |
| Can you be repriced? | No | Yes, at any renewal | Yes, at any renewal | No |
A subscription platform is a reasonable place to start and a bad place to stay. It is the cheapest way to win your first two or three clients, and the most expensive way to serve your fortieth — which is the point at which most licensees come to us.
Your price list
We never see your pricing and never take a share of it, so there is no figure we could publish that would be right for your market. What we can tell you is how the licensees who price well tend to package it.
The most common shape by a wide margin. A one-time onboarding fee covers configuring the agent, then a monthly fee per client account. Predictable for them, recurring for you, and it mirrors how your retainers already bill.
Multi-site clients — dental groups, franchises, clinics, dealerships — are billed per location. Onboarding site two is a fraction of the work of site one, so this is usually the strongest margin line you can sell.
Fold the agent into the retainer you already invoice and raise the number. It removes a separate buying decision entirely, and the retainer becomes materially harder for a competitor to displace.
The licensees who price best sell against what a client would otherwise pay a part-time receptionist or a traditional answering service. What the client is buying is answered calls, booked appointments and captured leads — not software minutes.
What it costs you to run
Hosting, telephony and model usage are billed to you directly by those providers, at their rates, with no margin taken by us. Per client account it is a small, predictable running cost against what you bill for that account — and because the license itself charges nothing per client, that gap widens rather than narrows as you grow. We will size it against your expected call volumes before you commit to anything.
Licensing terms
The commercial shape is deliberately simple: you buy the platform once and it is yours. What we scope on the call is the handover — how much of the setup you would like us to drive, what you want changed before launch, and how updates should reach you afterwards.
You buy the platform once and you hold it. There is no renewal date, no seat count, and no monthly line item to defend at budget time next year.
No revenue share, no per-client fee, no metering of any kind. Your hundredth client account costs the same in licence terms as your first: nothing.
What the handover covers — setup assistance, custom work, the ongoing update arrangement — depends on how you intend to sell. We scope it on the call and quote once.
Centricall never appears in front of anyone on your client list — not in the dashboard, not in the notification emails, and not in the contract they sign with you.
Get licensing detailsStraight answers
Every white-label pitch answers the easy objections. These are the ones that decide whether the deal was a good one two years from now.
Source code freezes the day you take it; models, voices and telephony APIs do not — which is exactly the question most licenses in this market quietly avoid. An update arrangement is agreed at handover so platform improvements reach your codebase, and you can step out of it at any point and maintain the code yourself. You hold it outright, so both paths stay genuinely open to you.
You do, directly to the providers, at their rates. We take no margin and sit nowhere in that billing relationship. Per client account it is a small, predictable running cost against what you bill for that account — a fraction of it, not a squeeze — and we will walk you through the real numbers for your expected volumes rather than let you find them on your first invoice.
You support your clients; we support you. Your clients never contact us and never learn we exist. Once an account is configured it runs unattended — the ongoing work is onboarding new clients and tuning scripts, not firefighting. A single operator can carry a substantial book of accounts without it becoming a full-time job.
Is it for you
And it is not for you if
You are looking for a low-commitment resell with no skin in the game. The license buys a business asset and it is priced like one. If you do not already have a route to market, the license will not create one for you — and we would rather say so now than after you have paid.
Only want to run the platform for your own business, on your own infrastructure, without reselling it? That is on-premise licensing instead.
Why now
Small businesses want this and mostly cannot buy it locally from anyone they trust. That gap between demand and delivery is the business you are being offered.
$35.2B
AI voice agents market by 2033
Up from $2.54B in 2025, a 39% compound annual growth rate.
Source: Grand View Research
40%
Of enterprise apps will ship task-specific AI agents by 2026
Up from under 5% in 2025 — one of the fastest enterprise shifts since public cloud.
Source: Gartner
58%
Of US small businesses used generative AI in 2025
Up from 23% in 2023. Demand at the SMB level is no longer theoretical.
Source: Bluevine Small Business AI Trends
“Roughly six in ten calls to a small business go unanswered, and most of those callers never call back. Someone is going to sell these businesses a fix. The only question is whose name is on the invoice.”
FAQ
If something here is still unclear, ask it on the call. We would rather disqualify a bad fit early than sell one.
Ask us directlyNo. The platform ships with no Centricall branding at any touchpoint — not the login screen, not the dashboard, not the notification emails, not the call logs. It runs on your domain under your product name. We are invisible to your clients by design, and because you hold the source code there is nothing phoning home that could reveal otherwise.
Yes, without restriction. You hold the code outright and can change anything in it — the interface, the workflows, the agent behaviour, the integrations. Many licensees build features specific to the vertical they sell into. Those changes are yours; you owe us nothing for them and do not need our approval.
Yes — that is exactly what the license is for. You can sell it as a monthly subscription, bundle it into an existing retainer, charge a setup fee, or price it per location. There is no cap on how many clients you serve and no fee that scales with your success.
It helps, but it is not required. The license includes deployment documentation, an architecture guide, and a walkthrough with our engineers. If you have no technical staff at all, setup assistance is available so we handle the first deployment and hand you a running platform. After that, day-to-day operation is configuration work rather than engineering.
A white-label AI voice agent license is a one-time purchase of a complete voice AI platform's source code, granting you the right to rebrand it, deploy it on your own infrastructure, and sell it to your own clients as your own product. It is not a reseller account and not an affiliate arrangement — nothing is metered back to us, nothing is revenue-shared, and there is no renewal date on which the terms can change.
A reseller program rents you access. You pay monthly or hand over a share of revenue, the vendor owns the product and the roadmap, and your terms can change at any renewal. A license is a purchase. You pay once, you hold the code, your margin expands as you add clients instead of compressing, and no one upstream can reprice you.
It is a one-time, perpetual fee, quoted against your scope on the licensing call — there is no monthly cost, no revenue share and no per-client fee, so nothing about it grows as your book grows. What varies between licensees is the handover itself: setup assistance, any custom work, and the ongoing update arrangement. We would rather quote that accurately for your situation than publish a figure that means something different for everyone who reads it.
That is entirely your call, and we never see it or take a cut of it. The licensees who price best sell against what the client would otherwise pay a part-time receptionist or a traditional answering service — what is being bought is answered calls, booked appointments and captured leads, not software minutes. Most sell it as a monthly subscription with a one-time setup fee, and we are happy to talk through how comparable agencies package and position it.
As many as you can sell. The platform is multi-tenant by design — each client gets their own branding, numbers, agent configuration and isolated call data inside a single deployment you run — and the license places no cap on accounts and charges nothing per account.
An update arrangement is agreed at handover, so platform improvements are delivered into your codebase as we ship them. You can also step out of it and maintain the code yourself at any point — you hold it outright, so both paths stay open to you.
You do, directly to the providers at their rates, with no margin taken by us. It is a small, predictable running cost per client account relative to what you bill for that account, and it stays a fraction of the revenue as you add clients. We will size it against your expected call volumes before you commit.
Yes, and they are among the more profitable segments to target — those clients pay more and churn less, because compliance requirements make them harder to displace once you are embedded. The platform is built for consent capture, encryption and retention controls, and because you hold the code you can configure it to whatever your jurisdiction and clients require.
Nothing happens to you. That is the central argument for a license over a subscription. You bought the source code outright under a perpetual license and run it on your own infrastructure, so there is no account for anyone to reprice, throttle or terminate. Your only exposure to us is the optional update and support arrangement.
No, and that is deliberate. A reseller or partner program keeps the vendor in the middle of your revenue permanently — you pay monthly or share a percentage, the vendor owns the product and the roadmap, and your terms can be rewritten at any renewal. We sell the platform instead. It is a higher commitment up front and a materially better position to hold in three years, which is why the licensees who come to us have usually already run a reseller program and decided not to do it again.
That is exactly what this license is for. Most white-label voice AI on the market is a subscription: you pay a monthly platform fee, often a per-minute margin on top, and sometimes a share of your revenue, for as long as you sell the product. Here you buy the platform once and run it on your own infrastructure, so the only ongoing costs are hosting, telephony and model usage — billed to you directly by those providers at their rates, with nothing paid to us per month, per client or per minute.
It depends entirely on which of two positions you want. If you need to test whether your clients will buy voice AI at all, a monthly subscription platform is the cheapest way to find out and the right answer for your first two or three clients. If you already know they will buy, ownership wins: a one-time license means your margin expands with every client instead of compressing, your branding holds at every touchpoint because you hold the code, and no upstream vendor can reprice or deprecate you. Judge any option on those terms — who owns the code, what scales with your success, and who can change your terms.
It can be, and the reason is structural: a voice agent is configured once and then runs, so the revenue recurs without the delivery hours that eat margin on creative or consulting work. Where agencies get this wrong is on cost shape rather than on price — if your platform fee, per-minute margin and revenue share all scale with your success, your best month is also your most expensive one. Owning the platform removes all three, so what you keep per client account rises as you add accounts. What we cannot promise is demand; that part depends on your client list, which is why the fit conversation comes first.
Fewer than most people assume, but not zero. Because the license is one-time and nothing is charged per client, the arithmetic turns on how quickly you can fill the accounts rather than on a threshold number — a handful of committed clients at agency pricing usually settles it. If you have no route to market yet, a subscription platform is the cheaper way to test demand, and we will tell you so on the call rather than sell you a license you are not ready to fill.
Then you want the on-premise license rather than this one. It covers deploying the platform inside your own cloud account or data centre for your own organisation — your call data stays in your environment and there is no per-minute platform fee — but it does not include source code or the right to resell. The white-label license on this page is specifically for selling the platform on to your own clients under your own brand.
A short discovery call to understand what you sell and who you sell it to, then a live walkthrough of the platform and the architecture so you can see precisely what you would be taking on. If it fits, we agree terms and schedule the handover. If it does not, we will tell you. There is no pressure and no obligation at any stage.
We’ll show you the platform live, walk through the architecture and what the handover involves, and answer everything. No pressure, no commitment.
Tell us a bit about your systems and goals.
We’ll follow up with the next steps.